Unboxing The Mess

Receiving a gift is supposed to be a joyous occasion, a celebration of some sort. But in this case, my gift was a curse.

The gift itself was pretty amazing. I  loved it. It was shiny new and of great quality.

I was grateful to my niece for having bought me the phone. It was far better than the one I was already using, which is how gifts are supposed to be, an improvement on the current situation.

Opening the gift felt like it should feel, an occasion to be celebrated, until I discovered I can't use the phone.

Why?

Because it had no goddamn charger.
How could I use a phone with a flat battery?

It's not my niece's fault. It's Samsung's fault. I don't know why they think this is a good idea, beyond the selfish desire to squeeze the last dime from their unsuspecting, practically handcuffed customers.

I mean, Samsung is a multibillion dollar company. Obviously, affordability is not the issue. Actually, there is no issue, except just dirty, pathetic, underhanded tactics to milk more money from us.

There used to be a time when a customer got everything they need in the box when buying a phone. Mind you, these were not expensive phones through which the company made billions of dollars from their sale. In fact, decent, honest companies without criminal intent still give you a phone, a charger, and a manual to ensure the best possible customer experience.

Now, a company like Samsung, a company that invests billions of dollars in R&D would know this. And since they know this, why do they still feel the need to be this lame? Why wouldn't they give me everything I need to ensure that I have the best possible impression of the company?

And all they have to do is squeeze

and we'll sing whatever tune they want?

Are they intentionally disrespectful

because they think we don't have better options?

Is the competition so lame that we have to tolerate this kind of disrespect because they just can't measure up to Samsung?
Or is there some kind of collusion going on in the industry to oppress consumers even further? Every single person I spoke to about this said, "Well, that's just how all phone companies do. None of them give you a charger."

How is it possible that all these competing companies simultaneously adopt a stupid practice that clearly doesn't benefit the customer?

Well, several questions I have about this.

• Are these major players in collusion?

• Why do we as consumers suddenly resign ourselves to this kind of malpractice or mistreatment from these phone companies?

• What happened to the consumer power?

• What happened to boycotting stupid companies who think we can't live without them?

What's the job of the competition commission?

Have they even investigated this matter?

I mean, if the guy with the corner store from whom I buy my cigarettes has enough sense to give me a free box of matches when I buy a cigarette, why don't these big multibillion dollar companies understand the concept of complementary products?

Obviously, they know all about the customer journey. If they can sell you screen protectors and headphones, and other complementary products, clearly they have an intimate understanding of our exact customer journey. Now, how do they think a cellphone journey will occur on an empty battery?

I mean, if my meat butcher has enough  sense to package spices with my meat, why wouldn't these multi-billion companies pack a charger with my phone?

This behavior is pathetic, cheap, dirty and lame.

What happened to the concept of delighting customers?

Now instead of being delighted I'm writing this rant?

Why do they think it's okay to steal the joy

of unboxing my phone from me?

Do they not care about customers anymore?

How can you create a happy, exciting, wonderful,

delightful unboxing experience

and customer journey for your customers?

If You Want To Earn More As A Business,
You Have To Upgrade The Way You Think.
You Have To Treat Customers As A Priority.

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