Secrets of the Millionaire Mind. Wealth File 08
Rich People Are Willing to Promote Themselves and Their Value - Poor People Think Negatively About Selling and Promotion
Somebody once said that the greatest skill for any human to have is the ability to sell. Life is all about selling, even if you're not a salesman by profession. We sell ideas for fun weekend activities to our friends and family. We sell the benefits of education to our kids. We sell our charm to our romantic partners. So why should we then think it's bad to sell our products and services to the people who might benefit from them? How can we hope to earn large sums of money and become rich if we're allergic to selling? Remember we spoke about how selfish it is for you to have a solution to a problem, and yet deprive the people who need it most?
Most people hate salespeople because they may have had a bad experience in the past. Maybe the salesman was rude, or conned you out of your hard earned money... maybe they sold you a buch of crap that didn't work. Or maybe you tried to sell something to somebody and were rejected, and now you don't want to go through that again. Whatever the reason, go back and figure out why you have a negative association with selling.
What You Must Do to Be Rich
But Harv reminds us that the past does not equal the future. Whatever negative experience you've had is in the past. Learn from it and do better going forward. People will not buy your product or service unless they know about them. And they won't know about them if you don't tell them about, aka, sell them on it.
"To be rich, you must be willing to promote your products, services, and ideas with passion and enthusiasm. And you must package your value in a way that's extremely attractive. You must be able to inspire people to buy into your vision." I've often heard people say that if what you're selling will really help the people who buy it, is it not selfish of you to hide it from them? If you have a working solution to a deeply painful problem that people are facing, then it is your moral obligation to make sure these people find out about your solution so they can cure their pain.
Unless of course, you're peddling a bunch of crap that helps no one. If that's the case, keep that crap to yourself. In fact, take your bunch of crap with you and go jump into a deep lake where no one will hear you screaming for help.
Harv concludes this chapter by saying, "if you believe that what you have to offer can truly assist people, it's your duty to let as many people as possible know about it. In this way, you not only help people, you get rich."
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