How to Win Friends And Influence People: Chapter 06

Carnegie tells the tale of Jim Farley's success, a man, it is reported, who could recall the names of more than 50 000 people. Carnegie believes this ability helped Mr Farley put Franklin D. Roosevelt in the white house when he managed Roosevelt's campaign in 1932.

Jim Farley's ability to remember names, his personal visits to the thousands of people in western and north western states, as well as his personal touch in the thousands of thank you notes he wrote to each of the individuals he had met in his travels helped to seal the deal for F.D. Roosevelt.

People place tremendous value in their own names. When you remember their names, it's like paying a subtle complement to them. When you forget their names, don't expect any favors from them.

Knowing how to handle people is far more important than the technical knowledge of whatever your job entails. Technical training is easy to master, handling people is not.

People place tremendous value in their own names, that's why they name buildings and bridges and hospitals after themselves.

Your name is the first thing you get when you enter the world.

It is your legacy.

Even as your company grows bigger and employs more and more people, make it a habit to remember people's names, and to call them by their names. And as far as possible, remember their jobs, take notice of every detail you possibly can, and compliment them out loud when they do a particularly good job.

When you can remember people's names

and make them feel important, they will move mountains for you.

Also remember to repeat people's names in conversations.

It helps you remember their names and also makes them feel important. And lastly, remember that a person's name is to that person the sweetest and most important sound in any language.