How To Get A Lot More Sales Without Lowering Your Price…

Let's talk about how you can get a lot more sales without lowering your price.

Truth is...

You don't go to the salon because you feel like giving the stylist some money. You go to the salon because you want to look good.

Same applies to food. You buy it because you want to stave off hunger.

When promoting your products then, your sales message must pass the "so what?" test.

Imagine you're telling a customer about your business and they ask you, so what? Why should I, as a customer, care about this?

Then you have to tell them, "you should care because my company will help you achieve result A or result B".

Example.

Buy this website so that you can reach more people online and sell more products.

Buy this phone so that you can keep in touch with your friends and family, and also take beautiful pics to post on social media.

Buy this jacket because it will keep you warm in winter so that you don't get sick (and it looks so damn sexy on you).

I'm sure you get the point by now.
Don't just say, "Buy my stuff, buy my stuff..."

Sell the result - sell the benefit. Give them a reason to buy.